Bound Notebooks

Bound Notebooks was a product I launched on Kickstarter. It's a minimal redesign of the notebook that gives the user flexibility to add and remove pages.

The 'B' monogram represents folded paper, a core aspect of the product. It was important that the identity worked both statically and in motion. Given that the mark is relatively simple, I wanted to bring it to life when used in videos to reinforce the product being part of the identity.